: Publicis Netherlands
: commercial sector
How creative collaboration works: This renovation project of the Publicis Amsterdam premises is a result of smart designing and smart building. With relatively tight costs Casper Schwarz Architects collaborated with Müller Van Tol and Newkantoor to design and built a spacious, organized layout which provides the different teams and client groups the space they need to work out their creative processes. The nine office floors are equal in their set-up, but they vary in their color themes. While designing this layout, we concluded that the only logical location for the coffee bars to be was right in front of the elevators. A strange choice at first glimpse, but actually it sets the tone for everyone right at the start of each level: Be welcome, speak, collaborate, open your mind and enjoy!
Publicis is a worldwide organization with 330 offices in 110 countries and provides strategic creative and digital ideas helping clients to Lead the Change and to succeed in their own marketing transformation.
Design: Casper Schwarz, Amy Wanders, Bas van Tol, Floris Kindt
Project management and execution: Newkantoor
Photos: Peter Baas Photography